Website optimization can be rather time consuming – you never know if this strategy will work for you and you will have to experiment again and again. What is more, the result can be measured in a time and you might be unaware which of your experiments really did magic and what to do next.
Someone will tell you SEO is the game with constantly changing rules, I would say it’s a game without rules (or if they exist, only Big Daddy knows them for sure) – what works for your neighbors, can have no effect for you. So it might be a wise idea to let real professionals do that for you.
Well, it’s quite probable that in your effort to find a good SEO company, you’ll chance on a self-styled “seo expert” whose knowledge is limited to multiple directory submission. Would you like to tell a real expert from the amateur before you entrust him with your website (and money)? Well, that’s not that hard. In most cases you should just spend a few minutes on his website to be able to tell if it’s worth contacting him for further discussion.
Nonsense and worthless internet marketing phrases:
| **Cheap and Unique**, FAST WORK! BEST SERVICE, SEO perspective, Guaranteed Ranking in Google, Free Add URL Service, ONLY $xx! WEB SITE SUCCESS, plenty of backlinks bonus, Cheap SEO Services, SEO benefits, LIFETIME packages, SEO Submission, guaranteed SEO Service in X months, Make Your Domain a PRx – only at $xx, most important thing of SEO, TOP 10 in Google – guaranteed, SEO Success, etc |
Well, if you can’t find the phrases above on their home page, give these people a chance – continue browsing their website:
| Contact an SEO company if it… | Avoid an SEO company if it… |
| Has a solid optimized website and good backlinks. | Has low quality backlinks and no onpage optimization. (Marketing Golden rule: if these people can’t optimize and promote their own website, they won’t be able to do that for you.) |
| Is flexible: it tracks your SEO campaign progress and modifies their initial search engine optimization techniques accordingly. | Has worked out one scheme and repeatedly uses it. |
| Uses multiple SEO tools to analyze all aspects of your website promotional progress. | Claims it has a unique “SEO software” (cough) ensuring your website top rankings. |
| Offers a unique approach to each website. | Uses uniform SEO techniques from site to site. |
| Runs its SEO campaign on a step-by-step basis. | Promises to deliver fast results. |
| Uses a multifaceted approach to search engine marketing (analyzes, optimizes, tracks, etc). | Does only link building (most popular). |
| Stays up-to-date with the rapidly changing Internet marketing rules and constantly modifies its SEO techniques. | Uses old techniques (e.g. directory submission) which have no effect at all. |
| Cannot guarantee anything (if that’s not Google, of course) – those who are able to deliver the stars do not promise the moon. | “Guarantees” that your website will be first in SERP. Uses worthless SEO slogans throughout their website (e.g. SEO benefits, best SEO strategies, SEO gurus, SEO perspectives, etc) |
